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Website Design and Development
The evolving algorithms used by Google are called Panda and Penguin. These algorithms are the reason why your website needs constant analysis and alteration. Formats that work in the past do not do so well today, and tomorrow will be the same story. Being up-to-date with the intricacies of these technologies pays-off in the real world.
It’s also critical to check your site’s visitors behavior through data analytics. You will want to monitor several metric indicators to see what is actually happening with users on your website. You will first want to measure conversions. Increased traffic is worth nothing if your visitors are not converting. If your visitors are not achieving your businesses goals, the site may need a redesign.
Google also measures the freshness of your content. If the site has not been updated for a while, you will need to freshen it up a bit with some updated content to make it rank higher.
A website that gives a good user experience is rule number one of website design. If visitors are getting lost or cannot use your site, they are going to bounce (leave) before they convert. Time to redesign.